Storytelling for Nonprofit Organizations
A 4-hour workshop that equips you with new skills and techniques to create your fundraising or marketing stories for your nonprofit
Staff, board members, volunteers, development professionals - anyone who has an opportunity to tell the story of the organization
What will you learn?
We understand the world around us through stories and your organization’s current and future stakeholders will better learn about your organization’s programs, services and impact through your stories. However, crafting and telling a fundraising, impact, recruitment or marketing story is an art. This workshop will provide you with the tools and templates required to tell your organization’s story so as to communicate your purpose while creating engagement.
By the end of this workshop you will:
Learn about different types of stories
Understand the anatomy of a story
Recognize where your nonprofit’s stories come from
Learn how to craft your story
Practice telling your story
Understand how to create a story matrix for your organization
What do you get?
Access to the HighgateGlobal learning portal
Option for further 1-on-1 coaching
Who is the presenter?
The workshop is presented by Liam Abramson, founder and CEO of HighgateGlobal (www.highgateglobal.com), a consultancy specializing in helping nonprofit organizations develop for the future specifically through strategic planning and fundraising campaign development. Liam Abramson studied music (cello) at the Royal College of Music and business at the University of Buckingham. After 10 years as a lecturer in Business for the Performing Arts at the Royal Academy of Music, London and following a hectic life as a corporate consultant, Liam established HighgateGlobal in 2005 to use his experience and passion in the arts and business worlds to help nonprofit organizations develop for the future. Liam is very much in demand as a speaker having presented workshops at Oberlin University, University of Colorado, Boulder and Harvard University. He has also presented workshops at many conferences including Chamber Music America, NETMCDO, the Center for Nonprofit Success and the Working Musician Conference in London, UK. Liam has published (in print) over 100 articles on the performing arts business as well as a book on Marketing the Musician.
What does it cost?
Your investment in this content-packed 4-hour workshop is $59 per person
Event to be held at the following time, date, and location:
Friday, July 13, 2017 from 10:00 AM to 2:00 PM (EDT)
The Associated Grant Makers
133 Federal Street
Boston, MA 02110